jyjtimeline

[News] SM Entertainment’s application for trademark rights with Dong Bang Shin Ki on 5th August

Posted on: March 28, 2011

August 11, 2009

SM Entertainment has once again applied for the trademark rights for Dong Bang Shin Ki.

It is known that SM Entertainment had gone to apply for continuation of trademark rights for the name ‘Dong Bang Shin Ki’ at the Korea Industrial Property Rights Information Service (KIPRIS) on 5th August together with 3 other names.

Currently the company is in a lawsuit with Dong Bang Shin Ki 3 members Xiah JunSu, Micky YooChun and Hero JaeJoong, and this application has brought up different interpretations from music experts.

With the case of SM Entertainment applying for trademark rights for the name, especially since there was once in 2004 SM has refused to do so for 東方神起, much interests are roused as to the intention behind the act.

SM Entertainment also applied for trademark rights of other groups like Super Junior and So Nyeo Shi Dae on 4th August.

One music industry expert said, “Applying for the trademark rights for the singers in your own company is a natural thing. Sometimes it has been taken as a sensitive issue by many.”

Another said, “The company has the right and this is a natural thing to do. It shouldn’t be seen as a bad intention.” While another said, “Dong Bang Shin Ki is a group that is wellknown throughout Asia and Korea. If the trademark rights are abused, it is damaging to their image. There was a problem of disbanding some time back. But it is true that the sensitive time comes when the company applies for trademark rights to the name.”

credit: sookyeong @ kbites
shared by: sharingyoochun@wordpress

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Archives

Blog Stats

  • 8,744 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9 other followers

%d bloggers like this: